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Marketing Cloud

How Salesforce Marketing Cloud Account Engagement Can Boost Lead Generation 

Target Everest | Mar 18 2025

Why is lead generation essential for the success of any business?  Lead generation is the foundation for sustainable growth in any business. Qualified leads represent potential customers interested in your products or services, enabling companies to build stronger relationships and increase their sales opportunities. Without an effective lead generation strategy, organisations face challenges in maintaining a consistent […]

Salesforce

The Impact of Salesforce on Sales Growth 

Target Everest | Mar 06 2025

Achieving sales growth in today’s competitive market requires more than just a great product or service. Companies need efficient processes, data-driven strategies, and the right technology to stay ahead. This is where Salesforce comes in – helping businesses optimise sales operations, boost productivity, and drive revenue.  But how exactly does Salesforce impact sales growth? Let’s dive into the […]

Salesforce

AI Agents vs. Chatbots in Salesforce: Which One is Right for Your Business? 

Target Everest | Feb 19 2025

In an increasingly digital world, businesses are leveraging AI-driven solutions to enhance customer engagement, streamline operations, and boost efficiency. Within Salesforce, two of the most widely used automation tools for customer interactions are Chatbots and AI Agents.  While both solutions aim to automate conversations and improve response times, they have fundamental differences in terms of capabilities, adaptability, […]

Salesforce

Guide On How To Create a Chatbot

Target Everest | Feb 05 2025

Activating Digital Engagement in Salesforce Setting up WhatsApp in Salesforce 1. In Salesforce Setup, search for “Messaging Settings”.2. Click the “New Channel” button to add a new WhatsApp channel. 3. Select the WhatsApp channel 4. Follow the instructions to configure the WhatsApp number. You will need to log in to connect to your Meta account. Creating an Einstein Bot 1.  Setting up […]

Salesforce

The Importance of Post-Sales Customer Support with Salesforce Service Cloud 

Target Everest | Jan 22 2025

Salesforce Service Cloud ensures post-sales customer support goes beyond closing a deal—it’s key to building lasting relationships, driving satisfaction, loyalty, and repeat business.

News

Target Everest and Docomotion Unite to Transform Discovery Hotels’ Document Generation Through Powerful Salesforce Integration

Target Everest | Jan 08 2025

In the competitive hospitality industry, maintaining seamless customer experience while efficiently managing operations is crucial. Discovery Hotel Management faced this challenge head-on when they decided to modernize […]

Marketing Cloud

Managing B2B Relationships with Salesforce Marketing Cloud Account Engagement 

Target Everest | Dec 10 2024

Salesforce Marketing Cloud Account Engagement (MCAE, formerly known as Pardot) is a native Salesforce CRM platform that offers B2B-focused marketing solutions. This platform helps companies manage relationships with leads […]

Salesforce

Top 10 Salesforce Features You Need to Know 

Target Everest | Nov 27 2024

Salesforce is a customer relationship management platform that helps businesses manage sales, customer service, support, marketing, among other things. Salesforce features enable data centralisation, process automation, and offers metrics that help improve business efficiency and personalisation in customer service.  […]

Salesforce

Salesforce Reports and Dashboards: How to Measure Sales Team Performance in Sales Cloud 

Target Everest | Nov 12 2024

In today’s competitive business world, having accurate and up-to-date data is essential for making strategic decisions and optimising processes. This is where Salesforce Reports and Dashboards shine […]

Salesforce

How Service Cloud enhances Customer Satisfaction with proactive solutions 

Target Everest | Oct 29 2024

Salesforce’s Service Cloud has transformed the way businesses interact with their customers, offering a unified, efficient, and personalised support platform. By centralising communication channels, Service […]

Marketing Cloud

Personalising the Customer Journey with Marketing Cloud Engagement 

Target Everest | Oct 15 2024

Salesforce Marketing Cloud is Salesforce’s B2C-focused tool that helps businesses deliver relevant campaigns and personalised content to each customer, while also supporting the development of […]

Salesforce

Innovations and Key Trends at Dreamforce 2024 

Target Everest | Oct 01 2024

Dreamforce 2024, held from September 17-19 in San Francisco, was the world’s largest AI event, showcasing innovations like Agentforce, the first platform for building autonomous agents. Attendees […]