Generative AI is everywhere — in headlines, product launches, and boardroom discussions. It’s the shiny new tool everyone’s talking about. But when it comes to real-world business value, many still ask: What does generative AI actually mean for CRM? Let’s move beyond the buzzwords and explore how this powerful technology is transforming customer relationships — not in theory, […]
Agentforce World Tour Lisbon 2025: An Immersive Journey into the AI-Powered CRM Revolution On June 4, 2025, Lisbon hosted one of the year’s most anticipated events: the Agentforce World Tour Lisbon. Held at the Lisbon Congress Center, this dynamic gathering brought together business leaders, tech innovators, and AI enthusiasts to explore the future of customer relationships […]
Generating high-quality leads is crucial for the success of any business — and Salesforce Marketing Cloud offers powerful tools to help make that happen. But how can brands leverage this platform to its fullest potential? From compelling design to strategic automation, here are some tried-and-tested strategies from the Target Everest team to help you attract and convert leads effectively. […]
1. Introduction to Automation with Salesforce In an increasingly digital and competitive business environment, efficiency is crucial. Companies are constantly looking for ways to streamline operations, reduce manual effort, and improve productivity. Salesforce, a leading CRM platform, offers powerful automation tools designed to enhance business processes and free up teams to focus on strategic initiatives. Automation within Salesforce allows businesses […]
Why is lead generation essential for the success of any business? Lead generation is the foundation for sustainable growth in any business. Qualified leads represent potential customers interested in your products or services, enabling companies to build stronger relationships and increase their sales opportunities. Without an effective lead generation strategy, organisations face challenges in maintaining a consistent […]
Achieving sales growth in today’s competitive market requires more than just a great product or service. Companies need efficient processes, data-driven strategies, and the right technology to stay ahead. This is where Salesforce comes in – helping businesses optimise sales operations, boost productivity, and drive revenue. But how exactly does Salesforce impact sales growth? Let’s dive into the […]
In an increasingly digital world, businesses are leveraging AI-driven solutions to enhance customer engagement, streamline operations, and boost efficiency. Within Salesforce, two of the most widely used automation tools for customer interactions are Chatbots and AI Agents. While both solutions aim to automate conversations and improve response times, they have fundamental differences in terms of capabilities, adaptability, […]
Activating Digital Engagement in Salesforce Setting up WhatsApp in Salesforce 1. In Salesforce Setup, search for “Messaging Settings”.2. Click the “New Channel” button to add a new WhatsApp channel. 3. Select the WhatsApp channel 4. Follow the instructions to configure the WhatsApp number. You will need to log in to connect to your Meta account. Creating an Einstein Bot 1. Setting up […]
Salesforce Service Cloud ensures post-sales customer support goes beyond closing a deal—it’s key to building lasting relationships, driving satisfaction, loyalty, and repeat business.
In the competitive hospitality industry, maintaining seamless customer experience while efficiently managing operations is crucial. Discovery Hotel Management faced this challenge head-on when they decided to modernize […]
Salesforce Marketing Cloud Account Engagement (MCAE, formerly known as Pardot) is a native Salesforce CRM platform that offers B2B-focused marketing solutions. This platform helps companies manage relationships with leads […]
Salesforce is a customer relationship management platform that helps businesses manage sales, customer service, support, marketing, among other things. Salesforce features enable data centralisation, process automation, and offers metrics that help improve business efficiency and personalisation in customer service. […]
