Everyone in hospitality talks about personalisation. Few hotels actually manage to deliver it. Only 23% of guests report a high level of personalisation after recent hotel stays, even though 61% of consumers would spend more for a tailored experience. The difference between the hotels that deliver and the ones that don’t has a name: Guest 360º. What a Guest 360º […]
Many hotels know their bookings. Few truly know their guests. Most hotels today run on three core systems: a PMS to manage reservations, a POS to record consumption, and a handful of marketing tools to communicate with guests. Each one does its operational job well. None of them was ever designed to work together inside a single, unified data architecture. As a result, the […]
Nonprofit organizations operate in a space driven by purpose, not profit. But while the mission is often clear, the operational reality behind delivering that mission is often far more complex. From our experience working with nonprofit organizations, governance challenges rarely appear suddenly. They usually emerge gradually as funding grows, programs expand, and reporting requirements become more […]
Hotels that optimise only for RevPAR (Revenue Per Available Room) are answering the wrong question. For decades, RevPAR has been the central metric in hotel management. It is a useful measure. It combines occupancy with average daily rate and offers a quick snapshot of short-term performance. It is easy to compare across properties and simple to report in management meetings. The problem is […]
In hospitality, the guest journey no longer starts at check-in and ends at check-out. It begins with a search or a social post, moves through booking engines and OTAs, and continues across emails, WhatsApp, apps, front-desk conversations and online reviews. At the same time, hotels and tourism brands face tighter margins, staffing challenges and guests who expect both high-touch […]
5 mistakes companies make when introducing AI agents in Salesforce Many companies are excited about Agentforce, but this is exactly why Agentforce projects fail if the organisation is not prepared. Companies expect immediate improvements in efficiency, productivity, and customer experience. Yet the biggest challenge is rarely the technology itself; it’s the readiness of the organization. In […]
Artificial intelligence on Salesforce governance is becoming a critical topic as organisations accelerate enterprise AI adoption across the Salesforce platform. It is evolving at an unprecedented speed. New tools, models and capabilities appear almost daily, promising efficiency, automation and smarter decision making. Yet from our experience as a Salesforce Partner and consulting firm, we see a different reality […]
Salesforce is entering a new chapter in 2026. Over this year, three movements will reshape how teams work on the platform: In parallel, the EU AI Act moves from theory to enforcement, with high-risk AI systems expected to be compliant by 2 August 2026. For many organisations, this mix of opportunity and regulation feels exciting and slightly uncomfortable. The goal of […]
Salesforce has moved fast into AI. Einstein 1, Data Cloud, Agentforce, Slack AI, new releases every few months. If you are responsible for revenue, operations or technology, it may feel exciting and overwhelming at the same time. Licences are getting more powerful, but your reality may still be dashboards exported to Excel, manual handoffs and AI […]
Artificial intelligence is transforming the Salesforce ecosystem faster than ever.But have you ever wondered how these smart systems actually connect with data, apps, and workflows? The answer lies in something new and something everyone in the Salesforce world will soon be thinking about: the Model Context Protocol. What Is the Model Context Protocol? The Model Context Protocol […]
In today’s competitive business, email marketing is no longer just about mass sends. To achieve real results, such as increased conversions, customer loyalty, and lasting engagement, brands need to invest in personalised journeys, relevant content, and artificial intelligence. With Salesforce Marketing Cloud, all of this becomes scalable and automated. In this article, we’ll explore how to build personalised […]
For years, Veeva CRM has been the go-to solution for life sciences companies that wanted an industry-tailored CRM system. Now, with the Salesforce vs Veeva in Life Sciences landscape evolving, organizations are facing an important crossroads for their future strategy. That landscape is now changing. Earlier announcements confirmed that Veeva will gradually move away from the Salesforce […]
